Tips & Idea's

2018 Color of the Year Is Red Hot

Benjamin Moore’s 2017 Color of the Year — Shadow — was one of the first color predictions to break away from the neutrals that have ruled for years, and now, the company is back with another shocking hue for its 2018 Color of the Year. Introducing: Caliente AF-290.

“Strong, radiant and full of energy, Caliente AF-290 is total confidence. It is pleasing, passionate and makes people feel special, like ‘red carpet treatment,'” said Ellen O’Neill, Benjamin Moore Director of Strategic Design Intelligence. “Whether used as one note or on four walls, the spirited personality of red turns heads signaling surprise and adventure. The eye can’t help but follow its bold strokes.”

Based on design industry professionals’ reactions to other bold choices this year, like Sherwin-Williams’ Oceanside and Glidden Paint’s Deep Onyx, we weren’t surprised to find out designers are buzzing over this statement hue. “Hot. Hot. Hot. I love a deep saturated color whenever and wherever I can find on. This shade of red sets my soul on fire!” says interior designer Scot Meacham Wood.

And contrary to popular opinion, red is incredibly versatile when used as an accent color and when it’s part of a complimentary palette. To prove it, Benjamin Moore showcased Caliente in a mid-century modern room, a farmhouse and a modern space — and it looks stunning in each and every one.